Case Study: Fiat 500E - Engine Sound
CREATING an Iconic Sound
with Human Voice
THE CREATIVE CHALLENGE
When Fiat introduced the all-electric 500e, they needed a sound that would meet EU regulations requiring electric vehicles to have an Acoustic Vehicle Alert System (AVAS). The sound not only had to ensure safety but also reflect the car’s playful and iconic character, making it stand out from the competition.
Nick Wood, CEO and Creative Director of Syn Music, approached Rudi Rok and Rok & Co. to tackle this challenge. The mission was to create a sound entirely from human voice—something truly unique that would match Fiat’s vision for the 500e.
THE SOLUTION
At Rok & Co., we saw this as a perfect opportunity to use Rudi’s talent as a voice artist to craft a one-of-a-kind engine sound. Working closely with Nick Wood and the Syn Music team, we began shaping the sound using only Rudi’s voice, ensuring it captured both the essence of the vehicle and the technical requirements for safety.
Our approach was rooted in creativity, using the warmth and imperfection of the human voice to bring life and character to the Fiat 500e. The result was an engine sound that feels not only functional but also human—giving the car an audio identity that is distinctive, lively, and memorable.
OUTCOME
The engine sound of the Fiat 500e stands out as a groundbreaking achievement in automotive sound design. Crafted entirely from human voice, it brings warmth, character, and creativity to a space typically dominated by synthetic sounds. This project demonstrates Rok & Co.’s ability to deliver imaginative and human-centered solutions that resonate with both the brand and its audience.
For companies seeking innovative, out-of-the-box solutions, Rok & Co. offers a fresh, creative approach to sound design that challenges conventional thinking and brings brands to life through the power of human voice.