Case Study: Ensto - Sonic Logo
CREATING a SONIC MNEMONIC
with Human Voice
Ensto - a large international tech company, specializing in electricity distribution networks - went through a process of rebranding and refreshing their strategy and as a result, they created a new slogan: ”Better life. With electricity.”
They approached us as they wanted to create a sonic logo that would reflect this new brand promise and strategy. Their main values as a company include human centricity, creativity and excellence in execution. Having a sonic logo made entirely with human voice, enforced and brought even more value.
The vision for the sonic logo was to create an audible representation of a world transforming from the old age of loud noise and pollution, into the future - a more harmonious, clean and natural world. Here’s the journey, how we brought the mnemonic to life using human voice:
VERSION 1/5
This premise took us to the first version of the sonic logo, which was a very tangible take on this vision:
We felt that this version was too concrete and rough…
VERSION 2/5
..so we added in a harmony, to take us through the transformation from the past to the future.
This was a good step forward, and we decided to play with the idea of going towards a more abstract approach.
VERSION 3/5
Each of the letters E-N-S-T-O got their own note, and these notes created a melody that was the base for the third version of the logo. We also decided to bring in electricity as an separate element:
However, having the sound of electricity in the beginning of the logo felt like too much…
VERSION 4/5
…so we made a version without it:
This felt like the right direction to go, and to finish it up…
VERSION 5/5
…we brought back in the harmony as an element that acted as a representation of the world transforming and moving forward to a better life:
“Better life. With electricity”